Nowadays, people are exposed to a large number of advertisements. Do the positive effects of advertising outweigh its negative effects?
Dear Aspirants,
Let’s Decode the Effective Writing Style for IELTS "Advantages Outweigh Disadvnatages" Type Essays
Dear aspirants,
Let’s decode the effective writing style for IELTS essays. When you’re addressing Adv Outweigh Disadvantages essays, there are a few things you must always keep in mind:
- ✅ Present a clear opinion in the introduction.
- ✅ Give balanced arguments – discuss both sides.
- ✅ Make sure one side (positive or negative) is slightly stronger, so your opinion is clear.
- ✅ Use linking words to guide the reader smoothly (On the positive side, However, In conclusion).
- ✅ End with a firm conclusion – don’t leave it open.
“Nowadays, people are exposed to a large number of advertisements.
Do the positive effects of advertising outweigh its negative effects?”
📝 Model Band 7+ Essays with different opinion
Option 1 – Negatives Outweigh the Positives
Advertising has become a powerful tool in shaping consumer behavior. Although some argue that advertisements spread awareness about products, I firmly believe that the drawbacks of advertising are far greater than its advantages.
To begin with, the most concerning issue is the manipulative nature of advertisements. Companies often exaggerate product qualities, leading consumers to make impulsive purchases. For instance, junk food advertisements heavily target children, which contributes to unhealthy eating habits and rising obesity levels. Furthermore, constant exposure to luxury brands creates unrealistic lifestyle expectations, pushing individuals into unnecessary debt. These negative influences show how advertising can harm society at large.
On the other hand, it is true that advertisements occasionally provide useful information about new products or services. For example, awareness campaigns about eco-friendly products or health initiatives can be beneficial. However, such examples are relatively rare compared to the overwhelming flood of misleading and profit-driven advertisements. Therefore, the positives remain limited and weak compared to the serious harm caused.
In conclusion, while advertisements may have minor informative benefits, their manipulative and materialistic impact on society is far more significant. Hence, I strongly believe the negative effects outweigh the positives.
→ Opinion: Negatives outweigh positives (strong language for negatives, weak for positives).
Option 2 – Positives Outweigh the Negatives
Advertising plays a crucial role in today’s global economy. While critics argue that advertisements manipulate consumers, I firmly believe that the positive aspects of advertising are far greater than its disadvantages.
To begin with, advertisements create awareness about new products and services, helping consumers make informed choices. For example, health campaigns about vaccinations or eco-friendly alternatives encourage people to adopt better habits. Moreover, advertising stimulates economic growth by supporting businesses and generating employment opportunities in marketing and media industries. These benefits demonstrate the constructive role of advertisements in modern life.
Admittedly, there are concerns that advertisements can sometimes exaggerate product qualities or promote materialism. For instance, fast food ads influence unhealthy consumption patterns, particularly among children. Nevertheless, such drawbacks are manageable through regulations and consumer education. Compared to the long-term economic and social benefits, the negatives appear limited in scope.
In conclusion, although advertisements may occasionally mislead, their overall contribution to spreading awareness, promoting innovation, and boosting the economy is far more valuable. Therefore, I strongly believe the positive effects outweigh the negatives.
→ Opinion: Positives outweigh negatives (strong language for positives, weak for negatives).
📌 Explanation Note
- 👉 Both essays use the same ideas:
- Positives: product awareness, health/eco campaigns, economic growth.
- Negatives: manipulation, unhealthy consumption, materialism.
- In Essay 1, negatives are supported strongly (“manipulative,” “harm society,” “serious harm”). Positives are shown as weak (“occasionally,” “relatively rare,” “limited and weak”).
- In Essay 2, positives are emphasized strongly (“crucial role,” “constructive,” “far more valuable”). Negatives are shown as weak (“sometimes,” “manageable,” “limited in scope”).
- 👉 IELTS rewards how well you support and develop arguments in English—so you can take either side as long as your language and reasoning are consistent.
🔑 Useful Phrases / Starters
- To support strongly (main side):
- I firmly believe that…
- The most significant advantage/disadvantage is…
- This clearly demonstrates…
- These factors strongly indicate that…
- It is undeniable that…
- To weaken the opposite side:
- Admittedly, … but…
- It is true that…, yet these examples are rare.
- Such drawbacks are manageable through…
- While some argue that…, these claims are relatively weak.
- Although there are concerns, they remain limited in scope.
📖 Glossary of Collocations
- Consumer behavior – how people buy things.
- Impulsive purchases – buying without thinking.
- Unrealistic lifestyle expectations – wanting things not practical.
- Flood of advertisements – too many ads.
- Constructive role – useful part.
- Economic growth – rise in business/money.
- Social benefits – good for people.
- Health campaigns – ads for better health.
- Eco-friendly alternatives – environment-safe products.
- Misleading advertisements – ads that lie.
Examinr's note:
🎯 Band Descriptor Analysis
- Task Response (TR): Fully answers the question with clear stance → Band 7.5.
- Coherence & Cohesion (CC): Logical progression with smooth connectors → Band 7.0.
- Lexical Resource (LR): Academic collocations like materialistic lifestyle, misleading claims → Band 7.0–7.5.
- Grammar Range & Accuracy (GRA): Mostly error-free, mix of complex and simple sentences → Band 7.0.
- Overall Band: 7.0–7.5 🎯
📌Dear aspirants, writing an IELTS essay is not about memorising “fancy” words, but about using clear structure, natural collocations, and logical flow. If you want to consistently score Band 7 and above in IELTS Writing, practice with the right guidance.
🚀 Join MY ENGVISH ACADEMY today and learn how to master every essay type with easy strategies, real examples, and examiner-approved vocabulary.
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