Do you agree or disagree with the following
statement? Advertising can tell you a lot about a country. Use specific reasons
and examples to support your answer.
Advertisements
have become part and parcel of today’s society. Here the concern is that whether
an advertise reflexes local culture or not. In my belief most of the
advertisements are made to attract the local people hence they really tell a
lot about the local society. I have some reasons and evidences to support my
view. Let us discuss in detail.
First of all,
the first goal of any commercial is to attract the group of people which is
possible only when it is shown in their own way with the touch of local
traditions and cultures. For instance in India advertisements have to in Indian
regional languages as well as the characters in them have to be in Indian
traditional dresses and costumes. Hence from language to location everything
which is shown in advertises are mostly regional. Thus we can say
advertisements have to be with local traditions to convince their target groups
and hence they automatically reflect a country where they are shown.
Furthermore
advertisements are also according to the demand and necessities of local people
so they indirectly show the local traditions. For instance an advertise of sari
or “cholis” can be seen in India
because they are part of Indian culture but these ads can never be found in
western countries because people will not be attracted to it. Advertises in
India basically focus on Indian food whereas in US they show their foods
advertisements can tell a lot about traditions, culture, festivals and celebrations, economic situation of
the country.
However on
other side if we consider some of the global advertisements, they are made to
target their consumers in entire globe so they do not have specification about
local territory from where they are shown. For instance some advertisements of
global products like automobiles and so on. Moreover mostly advertisements can
tell us only about modern trends and not about the history of the country. But
on the whole I think except few of these all advertisements are the mirror of
their own locality. And in fact in order to succeed in advertising campaign
especially on the international market company must know and show traditions,
customs, language or lifestyle of people of the country where they are shown.
All in all at
last I would insist that advertisements are basically made to attract the
consumers and for that reason they are made in a way which can people accept
easily. So they are shown in regional customs in every region, hence they
reflect the regional cultures.
