Skip to main content

Do advertisements tell us about local culture or not?

Do you agree or disagree with the following statement? Advertising can tell you a lot about a country. Use specific reasons and examples to support your answer.
 

Advertisements have become part and parcel of today’s society. Here the concern is that whether an advertise reflexes local culture or not. In my belief most of the advertisements are made to attract the local people hence they really tell a lot about the local society. I have some reasons and evidences to support my view. Let us discuss in detail.

First of all, the first goal of any commercial is to attract the group of people which is possible only when it is shown in their own way with the touch of local traditions and cultures. For instance in India advertisements have to in Indian regional languages as well as the characters in them have to be in Indian traditional dresses and costumes. Hence from language to location everything which is shown in advertises are mostly regional. Thus we can say advertisements have to be with local traditions to convince their target groups and hence they automatically reflect a country where they are shown.

Furthermore advertisements are also according to the demand and necessities of local people so they indirectly show the local traditions. For instance an advertise of sari or “cholis” can be seen in India because they are part of Indian culture but these ads can never be found in western countries because people will not be attracted to it. Advertises in India basically focus on Indian food whereas in US they show their foods advertisements can tell a lot about traditions, culture, festivals and celebrations, economic situation of the country.

However on other side if we consider some of the global advertisements, they are made to target their consumers in entire globe so they do not have specification about local territory from where they are shown. For instance some advertisements of global products like automobiles and so on. Moreover mostly advertisements can tell us only about modern trends and not about the history of the country. But on the whole I think except few of these all advertisements are the mirror of their own locality. And in fact in order to succeed in advertising campaign especially on the international market company must know and show traditions, customs, language or lifestyle of people of the country where they are shown.

All in all at last I would insist that advertisements are basically made to attract the consumers and for that reason they are made in a way which can people accept easily. So they are shown in regional customs in every region, hence they reflect the regional cultures.


Comments

Post a Comment

Most Popular Read!

Some important linking words for IELTS essay writing....

  Common connective words to be used in IELTS writing Familiarity with these words would be useful in all IELTS test modules. KEY WORDS for IELTS WRITING   Stating Your Opinion In my opinion, According to me, In my view, To me, From my point of view, I think It seems to me that I believe From my perspective To my way of thinking It appears that I suppose I realize I understand I imagine I feel   Giving Examples For example, For instance, such as In other words, as like that is namely To illustrate To paraphrase Comparing Similar to As...as in common also Either...or In the sa...
290 comments
Read more

Difficult experiences become valuable lessons in future life. Agree or not?

Most experiences in our lives that seemed difficult at the time become valuable lessons for the future. Use reasons and specific examples to support your answer.  Do you agree or disagree with the following statement? Life is full vicissitudes, which we usually find quite challenging and complicated at many different levels. People often believe that these hardships of our lives usually leave valuable lessons for us in later life and I, too, opine that the most experiences that were difficult at the time become necessary lesson for the rest of life.  First of all, I strongly feel that experience is the best teacher. While trying to deal with obstacles in life, people may discover many harsh facts of life and they will use that experience in the next similar problems in the future. For example, a person who loses his father because unexpectedly at young age,  may feel that his life is miserable. During the initial period he has to bite the bullet more than often ...
1 comment
Read more

Security cameras should be there or not.

In the fight against crime, police forces and governments are increasingly using security cameras in public places. Some people are opposed to this, saying that it invades our privacy. What do you think?   Security cameras have become ubiquitous in many nations now-a-days. Whereas before they appeared only in banks and at high-security areas, they are now entering into public places such as malls, streets, stadiums and transport. Many people feel this snatches their privacy, but personally I believe though there are some negative impacts they are very essential. This essay will examine whether the advantages of these cameras outweigh their negative impact. To start with, the closed circuit television cameras not only keep watch in the buildings but provide strong evidences in case of robbery or loot. The police can catch criminals in the act, and can trim down crime. This will make the streets safer for ordinary people. For example, recently in my town one good l...
9 comments
Read more